In this article, we will help you understand how to add and manage a marketing event.
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Skip Ahead to: Steps to Add a Marketing Event |
Overview
Marketing Event is a strategy that involves promoting a product or brand through face-to-face interactions with audiences at events. These events can take many forms, including online or virtual events that offer interactive features like chat boxes and social networking. The goal of marketing events is to build strong relationships with customers and raise awareness about a product or service. Product launches are a popular type of event that often include presentations, demonstrations, and interactive experiences to generate interest and excitement among potential customers. Overall, event marketing can be an effective way to drive sales and achieve market success.
Navigation
From the left navigation panel, select a project with an Event Management template. Hover over the Project breadcrumb at the top, expand the Execute module, and select Marketing Event.
Steps to Add a Marketing Event
- Click the ADD button.
- Enter the relevant attributes about the creation of A-B tests:
- Name: Enter an appropriate title for the A-B Test
- Card Owner: Select the card owner for the A-B Test
- Product: Select a Product for which you want to add a marketing event
- Event Goal: Set a goal for the marketing event that you want to achieve
- Event Type: Select the type of marketing event
- Target Audience: Set a target audience for your event
- Budget: Set a budget for the marketing event
- Marketing Strategy: Choose a marketing strategy for the event
- Strategy Description: Add a detailed description of the ma
rketing strategy
- Fill in the other remaining attributes and click the SAVE button. Then, you return to the listing page.
Default Sections in Marketing Event
The default sections appearing for an A-B Test are Details, Comments & Attachments, and Activity Log.
- Details: The Details section displays, gathers, and tracks all information related to the A-B Test.
- Comments & Attachments: The members can add comments related to the project item which are then listed in the Comments section. When a project item requires more data for reference, you can attach files that can be downloaded, edited, and uploaded. For more information, click here.
- Linked Cards: It helps you to set parent-child hierarchy and the relationship between themes/epics and workitems and trace them while working with them. For more information, click here.
- System Fields: All the system-generated fields or uneditable fields are listed in the System Fields segment. To know more, click here.
- Activity Log: The Activity log displays the list of operations in reverse chronological order for activities performed such as updating, closing, reopening, etc. In the Activity Log, you can view the various versions and the differences between the two versions of a workitem. For more information, click here.